Makers is located at 800 Tyson Street in the up and coming Downtown North neighborhood. The classic brick building was built in the 1940s and operated as an automotive shop for decades. In 2015, the current owners completely remodeled the space into what is now Makers Donuts.
Makers occupies two floors, each 800 square feet with the basement used as a pantry and dry storage. The shop has seating for up to 8 guests at a time as well as patio seating for up to 8 additional guests. The city of Knoxville has granted a variance for the building which allows for ample street parking for guests.
The sale of Makers is for the business only – the real estate is not included in the purchase. The new owners will have the option to lease the current space and continue to operate Makers in it’s original location.
In just two short years, Makers has grown into a well known brand locally and represents the best of the best. The donut pricing at Makers is higher than most other donut shops and serves to inform the value of the product.
The overall aesthetic and feel of the brand is clean and crisp with a touch of vintage flair. Our marketing, branding and images all serve to position Makers as more than just donuts…Makers is a lifestyle brand. Certainly, Makers is not for everyone, but for those with whom the brand resonates, it has a strong emotional connection.
The name Makers Donuts has been trademarked with the USPTO and all rights are included in the purchase. In addition, all brand assets are included in the sale including all of the following:
Website, website content and Domain Name (www.makersdonuts.com)Ecommerce – Online Donut OrderingLogo and TrademarkBrand Assets, graphics and documentsBrand Images and designs
Makers has a strong and passionate customer base in Knoxville. Included in the purchase is all customer lists and marketing platforms:
Customer Loyalty Program
8,000 customers enrolled
Social Media Accounts
Instagram – 13,600 followers
Facebook – 9,000 followers
Twitter – 1,440 followers
Over the last two years the team at Makers have honed and perfected the donut making process. Included in the sale are all processes, systems, guides, documents, recipes and manuals.
Also included are employee scheduling software and Square Payment Platform which automates all sales data, tax filings, and employee payroll, gift card activation and tip calculations.
Our current donut team and shift managers are willing to remain on staff and will help train and transition the new owners. Current owners are also offering one month of support and help after the sale is complete.
Makers has experienced strong sales since first opening their doors in January of 2016. In under two years gross sales have reached over $785,000.
2016 Sales: $474,4942017 Sales: $311,315
Sales slowed in 2017 as Makers faced competition from two new donut shops in Knoxville and continued to operate limited hours each week. With Makers second location downtown and a third location proposed for Farragut, sales are projected to rebound and exceed $1,000,000 in 2019.
Makers Donuts is setup and poised for incredible growth in Knoxville and beyond. The current owners have been contacted by several franchise management companies requesting to help grow Makers into a national brand. Fast growth or local flavor, the new owners start with a strong foundation for the future.